Corporations and Ad Agencies look to WoodWing to help publish to the tablet
When we think of publishing workflow we think of daily newspaper or magazine newsrooms and their need to control and manage content destined for a variety of outlets whether it's print, web sites or now tablet devices.
Corporate creative departments and ad agencies are experiencing the same pressure. In 2010 the tablet became yet another destination for content. Feeling the need to exploit this emergeing media, they looked to WoodWing for help. read more >>
If you attend one Tablet Publishing event, make sure it's WoodWing's World Tour stop in San Francisco
Everywhere you look there are events involving the iPad and Tablet Publishing. If there's one event to attend to learn more about Tablet Publishing, make sure you mark your calendars and plan on attending WoodWing's World Tour stop in San Francisco on March 9 at the Hyatt Hotel. The brightest and the best of Tablet Publishing will be on hand. And best of all it's free. read more >>
The good news is the bad news about newspapers is not totally accurate
Sure big, metro newspapers in the U.S. are experiencing challenges in the current economic climate. But in the smaller newspaper market things aren’t bad at all.
From an August 9th Associated Press story:
Small is beautiful (and successful) for newspapers “Smaller newspapers have been defying the ominous trend, based on a recent study of the finances at 125 U.S. newspapers of different sizes by the Inland Press Association, a trade group. read more >>
How Twitter won me over
When I first heard about Twitter, I wondered why anyone would want to know what I was doing in 140 characters or less. People posting comments about their breakfast choices or what they're watching on TV? Who cares about that? My first impression was that it was nothing more than a fad waiting to die a quick death.
When I delved into the world of Twittering, though, I discovered that some of my favorite newspapers were using it to great effect. I was receiving "Tweets" throughout the day from these publications - headlines of top stories, updates of breaking news and more. It's fast, informative and useful. read more >>
Newspapers Gain Diversity in Online and in Print
Most of the grim news you hear in the newspaper market revolves around major metro newspapers. Falling print circulation and their transformation from a print-only to an online world. The ensuing scramble to replace lost print revenue with online revenue.
But the battle for diversity is not just taking place online with the major mastheads. Newspapers of all types and sizes are also looking to other print opportunities and online efforts to diversify their footprint in the community.
Michigan has become an epicenter for this battle. In Detroit, the two major daily broadsheets have moved from daily home delivery to a three-day delivery schedule. The Detroit Free Press and Detroit News are concentrating most of their efforts online.
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